Training Resources

Marketing

A: Audio tape
B: Book
CD: CD-ROM
V: Video
* Includes supporting materials

(2 books)

Number

Title

B1016Shiftworkers Handbook
B1026Bottom Up Marketing (3 copies)
B1056LElectronic Competition to Newspapers*
B1060Essentials of Advertising Strategies
B1070Focus Group
B1072Future 500
B1077LGreat Marketing Turnaround
B1078Growing Your Business
B1086Handbook of Innovative Marketing Techniques
B1127Marketing Imagination
B1128Marketing Masters (2 books)
B1129Marketing Warfare
B1131Maxi
B1140Newspapers vs. Broadcast*
B1154LPopcorn Report (2 books)
B1164LPromoting The Total Newspaper*
B1178LRetail Marketing (Manual) (blue)
B1207Successful Market Penetration
B1217Telephone Marketing
B1231LView Recall of Last Commercial
B1235LWhat is Marketing?*
V1101Understanding The Niche Market
V1102*Key Strategic Partners - NIE
V1103*Tried and True Ways to Raise NIE Revenue
V1190Marketing Against Direct Mailers
V1263Alternate Delivery and Database Marketing Converge
V1265Power of Newsprint
V1266Newspapers Online
V1268LInternet
V1295Event Marketing: Making Events Work Harder for Your Newspaper
V1296Assertive Marketing
V1304Realities of Database Marketing within the Newspaper Industry
V1366*New Marketing Plan for Newspapers
V1367Developing a Vendor Support Program for your Newspaper
V1380*Measuring Market Share at Your Newspaper
V1381*The Persuasive Sales Presentation
V1416*Marketing Research: Low Cost..
V1417*Recruitment/Retention Strategies for Advertising
V1418*The ABC's of Newspaper Branding
V1420*Newspaper Contests: A Helpful Guide/
V1424*Database Marketing Basics

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